Current：Home > ScamsHow niche brands got into your local supermarket -Visionary Growth Labs
How niche brands got into your local supermarket
View
Date：2025-04-19 12:34:01
From salsas to barbecue sauces to refrigerated beverages, small artisanal brands are infiltrating grocery shelves everywhere. How did this happen? Today on the show, we team up with Dan Pashman of The Sporkful food podcast to follow the rise of niche soda maker Olipop, and share the hidden incentives that have grocers making shelf space for these products.
Listen to The Sporkful on Apple or Spotify.
Related episodes:
Grocery delivery wars
How grocery shelves get stacked
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
veryGood！ (5784)
Related
- DoorDash steps up driver ID checks after traffic safety complaints
- Dance Moms Alum Kalani Hilliker Engaged to Nathan Goldman
- The top 10 Heisman Trophy contenders entering the college football season
- Arizona truck driver distracted by TikTok videos gets over 20 years for deadly crash
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Budget-Friendly Back-to-School Makeup Picks Under $25
- Tech Magnate Mike Lynch and Daughter Among 6 People Missing After Yacht Sinks Off Sicily Coast
- It’s not just South Texas. Republicans are making gains with Latino voters in big cities, too.
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Phil Donahue, whose pioneering daytime talk show launched an indelible television genre, has died
Ranking
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Meghan Markle Shares How Her and Prince Harry’s Daughter Lilibet “Found Her Voice”
- DeSantis-backed school board candidates face off in Florida
- Arizona truck driver distracted by TikTok videos gets over 20 years for deadly crash
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Value meal wars heat up as more fast food spots, restaurants offer discounted menu items
- 1 person is killed and 5 others are wounded during a bar shooting in Mississippi’s capital
- Powerball winning numbers for August 17 drawing: Jackpot rises to $35 million
Recommendation
Sam Taylor
Old Navy Under $20 Finds – $13 Leggings, $13 Bodysuits, $5 Sweaters & More Unbelievable Deals
As the DNC Kicks Off, Here’s How Climate Fits In
The 3 common Medicare mistakes that retirees make
A South Texas lawmaker’s 15
Melanie Griffith and Antonio Banderas' Daughter Stella Banderas Engaged to Alex Gruszynski
Want to be in 'Happy Gilmore 2' with Adam Sandler? Try out as an extra
Boy Meets World Star Danielle Fishel Shares Breast Cancer Diagnosis